Global TV shipments see the strongest growth rate of the decade in 2018 Futuresource reports, with value up by 6%. Even Europe returns to growth, despite weak performance from W. Europe, thanks to a 6% increase in E. Europe.
“Last year, worldwide TV shipments chalked up 227 million units, with a trade value of $85 billion,” the analyst says. “All this action is the result of a number of factors, applying pressure and influencing the landscape. Price reductions for premium technologies like 4K have started to open up the mass market; meanwhile, major investment in South East Asian production has not only helped the local market, but also driven down large screen pricing across the globe. And despite some localised macro-economic problems, which have caused significant shipment fluctuations for several countries, the world view is positive.”
Samsung and LG remain the two top vendors, even if both are losing ground due to "incursions" from the value end of the market. However the two companies, together with Sony, retain dominance of the premium segment, meaning they are better-positioned to defend margins when compared to government-sponsored Chinese brands.