The global market (excluding N. America) for audio devices sees sales worth €7.9 billion in H1 2019, GfK reports-- a 15% Y-o-Y increase, with headphones and headsets as key growth drivers together with portable Bluetooth speakers and loudspeakers for the home.
The analyst also points out the growth potential of smart devices with embedded voice assistants and loudspeakers aimed at enhancing the entertainment sound at home. As such, global audio markets have the opportunity to prolong the growth trajectory with positive results almost uniformly around the globe.
The sales value of in-ear headphones is up by 55% in H1 2019, and accounts for sales worth nearly €3bn for 70% of total headphone turnover. W. Europe is the 2nd biggest market, following China. Almost 50% of wireless in-ear devices sold in 2019 are true wireless (with two separate earpieces). The global market for such headphones is up by 300% in 2019, and high consumer demand has attracted the attention of more and more brands, leading to APs dropping to €85.