The IFA Global Press Conference provides a preview of the largest technology show in the world, pointing out connectivity, AI and voice control as the big trends driving innovation in both CE and home appliances this year and beyond.
The Berlin trade show already has a first pair of keynote speakers-- Huawei CEO Richard Yu and Qualcomm president Christiano Amon-- together with a first Global Audio Partner in Sennheiser. The famed audio maker has been an IFA presence for the past 69, and it plans to support key IFA events with professional audio gear and support journalists with equipment and technical support. The IFA Next innovation hub gets a first Global Innovation Partner with the land of the rising sun, Japan.