According to Futuresource Consulting, almost 50% of the population living in the UK, France, Germany and the US owns a smart home device in 2019, up from 30% in 2018, in good part thanks to the popularity of smart speakers and smart security products.
The results come from an October 2018 consumer survey involving a nationally representative sample of around 4000 participants. It shows that while smart speakers are an entry point into the smart home category, smart security is far more prevalent among advanced users. Perhaps predictably, the advanced user skews towards male, younger, higher income and urban profile.
“Smart devices have captured consumers’ hearts,” the analyst remarks. “With 47% of the population now owning at least one smart device, the technology is moving swiftly through the adoption curve. Our research shows the number one motivator for purchase is to make life easier. Other high-ranking responses include making a home more comfortable, increasing security, improving efficiency and enabling control of devices while outside the home. What’s more, over 90% of device owners are either extremely satisfied or very satisfied with their purchases.”