According to IDC, European smart home shipments total "almost" 23.8 million units in Q3 2019, an increase of 18.1% Y-o-Y. One of the fastest growing categories is smart speakers, as numbers are up by 36.6% Y-o-Y to 4.5m units.
Smart speakers make 19% of total shipments for the quarter, still behind the biggest category, video entertainment. Such products make 58.2% of the market, with shipments reaching 13.8m units. Amazon is the biggest smart home vendor in Europe on Q3 2019, thanks to both smart speakers and the Fire TV digital media adapter range, especially in the UK and Germany.