What’s the most you ever paid to see a movie? Some people pay $500 per film to see Hollywood’s latest with a special first-run service (a service sold via AV dealers).
Is that incredible?
Prima Cinema movies cost $500 each-- and require $35,000 in hardware (using an encryption technology to prevent illegal copies of movies)--to be shown in private homes.
“We found the market is very acceptable to the price point,” says Jason Pang, Founder. “You are paying for an event for friends and family, a first-run film. Some of our clients have spent as much as $4 million on their home theaters. Our clients tell us their wine costs more than the $500 screening.”