The European smart home market sees shipments reach 21.3 million units in Q1 2019, IDC reports-- a 23.9% Y-o-Y increase, with W. Europe responsible for 88.3% of the region share, even as CEE sees the biggest increase (32.2% Y-o-Y).
The market is forecast to reach 107.8m in 2019, growing 21% from 2018. It is set to reach 183.9m in 2023, with video entertainment and smart speakers as the 2 main categories.
Smart speakers are up by 58.1% Y-o-Y to 3.35m units shipped, making 15.8% of the market and the 2nd largest product category. It is also the best quarter yet for the category, according to IDC. Google Home devices are responsible for 45.1% of smart speakers shipped, beating the 41.8% of Amazon Echo devices. However the analyst still expects Alexa to remain the top voice assistant in Europe in 2019, even if the Google AI Platform should beat it by 2022.