Sharp will shift from producing 40in and 50in TVs towards smaller, high-definition TV.
Last year Sharp started producing a full high-def 32in LCD TV aimed at video gamers, and now they’re launching the world’s smallest full high-def 22in and 26in LCD TVs. Why?
At first, Sharp admits they were a little skeptical about the demand for smaller high-definition TVs. But the company was forced to look again after Sharp’s president admitted sales of 40in and larger LCD TVs “nose-dived” in the critical US market after July.
Now Sharp finds demand for smaller high-def flat screens is increasing as consumers look to install additional TVs in other rooms in the home (or use them to play video games, computer screen etc).
Sony also says it wants to strengthen its smaller LCD TV line-up in the European market. Look for Japan Inc. to adapt to these changing consumer tastes and others to follow.
Go Sharp
Go Sony
