Philips Glows with Aurea

“Aurea” means “golden” in Latin so now you know what Philips expects from their new range of high-end flat screen TVs.

Philips sees as Aurea as an iconic design piece, a revolution in TV viewing, and will invest $50 million in promotion with a 7-minute film on seduction by light created for Philips by famed director Wong Kar Wai.

Expanding the halo success of Philips Ambilight, Aurea is an active frame that envelopes the picture in an ever changing glow of LED light that matches the colors on the screen. (Hence our Aurea photo series we like to call, “Aurea Borealis.”)

Available in a 42” HD LCD model with 1080p viewing experience and more than 6.2 million RGB pixels, Aurea uses Philips’ proprietary Pixel Perfect HD engine.

A sleek remote control, probably from those clever Pronto guys down in Leuven, lets viewers control the lights (brightness/immersion) by switching levels from any of three levels (off/dynamic/relaxed).

Go Aurea and Wong Kar Wai film