Blockbuster hits back at Netflix as it announces Blockbuster Movie Pass, a DVD-by-mail and video streaming service in collaboration satellite TV provider Dish Network.
Dish Network saved Blockbuster out of bankruptcy court for $234M 5 months ago.
The timing for the Blockbuster comeback is perfect-- Netflix currently flouders due to the unpopular change in pricing structures (increasing prices by 60%) before dividing into 2 separate businesses, with "Qwikster" handling DVD-by-mail.
Analaysts predict Netflix will lose around 600000 US customers by October 2011.
The Blockbuster-Dish Network package costs $10 monthly (the older Netflix subscription price), only with a catch-- customers have to be Dish Network pay-TV subscribers.
All this before Netflix makes it over here-- which it should be doing at around January 2012 (at least in the UK and Spain)-- while we have no word yet whether Blockbuster has plans to offer a similar deal in Europe.
