Internet connectivity, LED backlights and 3D are failing to fuel TV sales (and the TV replacement cycle), according to DisplaySearch's Global TV Replacement Study.
The most important factors motivating customers to buy a new TV set remain the same as they were for years-- getting a bigger, shinier set and simply replacing a broken one.
As seen on the chart, European countries (the UK, France, Germany and Italy) don't rate the "new" features as particularly important-- with 3D getting the lowest rating of an already low-rating lot.
In fact, 3D is the weakest TV replacement driver on a global scale, with DisplaySearch concluding that customers just "aren't looking to make a new TV upgrade just to get 3D".
However 3D factors as an important consideration for customers already looking to purchase a new TV set.
LED backlighting and internet connectivity also rate at the "below average" side of the rating scale, with LED backlighting as the slightly more important one of the two.
Internet connectivity only ranks as an upgrade driver in emerging economies-- where the lack of a strong broadcast infrastructure may push the need of getting video content via internet (something that's mostly not the case in Europe).
