A CEA study says manufacturers are are making big advances in energy efficient TVs-- with the average TV consuming less energy than a 100W incandescent light bulb.

The study takes power consumptions on digital TV models from the 2003 - 2010 period, with LCD and plasma displays ranging from 13" to 65".

Some highlights include LCD active power use falling by 63% for the period (with standby power dropping by 87% from 2004 to 2010) and Plasma TV active power falling by 41% from 2008 to 2010 (with standby use falling 85% from 2008 to 2010).

The CEA says that thanks to the Energy Star program (alongside technological innovation and industry competition) the digital TV industry achieved energy savings taking their analog predecessors decades to reach. The organisation expects LCD TVs to make 82% of 2011 global TV sales, shipping 27.1m units, and predicts plasma TVs to ship 4.6m units.

The study also mentions standard flourescent backlighting for LCD sets is also making way for LEDs-- increasing the TV sets' power efficiency while enchancing the display's brightness and contrast.

Go CEA Study Finds Dramatic Increase in TV Energy Efficiency