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LCD Market Slowdown Forecast for 2011

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TV MarketW.W. TV shipments reach more than 247m units (17% increase over 2009) in 2010, despite slow economic recovery, with LCD dominating TV shipments.

LCD accounts for at least half of Europe's TV shipments-- but DisplaySearch predicts growth will slow down from double to single figures over the next few years. E. Europe should also overtake W. Europe in total LCD unit volume, as growth focus shifts to countries with lower flat panel TV penetration.

After growing by 31% in 2010, the W.W. LCD market's growth should slow down to 13% in 2011, the analyst says.

DisplaySearch expects LED-backlit to account for the majority of W.W. LCD shipments as the premium for LED models falls to less than 50% in 2011.

Customers will also still demand plasma TVs-- W.W. 2010 shipments reach over 18m units (28% increase over 2009) as plasma maintains its price decline rate.

Go DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report