Despite initial low interest levels, IPTV is reaching a point of critical mass, says Futuresource's latest report. Consultant David Watkins says analysis shows consumer usage growing as IPTV devices become more versatile and content range increases.
Futuresource's predictions show IPTV growing by 67% by 2014.
Competition comes from devices already proving easy access to entertainment and information – PCs, smartphones and tablets.
Manufacturers look for monetization models from content owners and online service providers. The current growing interest in TV app development follows the smartphone model, including micropayments.
With factors like screen size and image quality running out of headroom, connection creates added value via web services and interactive TV.
