Loewe starts shipping the entry-level One TV range with two models-- a 40-inch HD display and a 55-inch UHD model, both described as "the first step into the Loewe World."

While admittedly entry-level (at least for Loewe products) the two TVs still offer premium features such as an HD scaling algorithm, HDMI 2.0 connectivity, HDCP 2.2 support and dual-channel configuration capability allowing users to view one programme while recording another on USB stick or share media from multiple Loewe TVs via video server.

Also included is the Assist Media 2015 connected platform for content search across network broadcasts, media libraries and home networks.

However one has to keep in mind the larger UHD model lacks HDR support.

The two TVs include an aluminium swiveling table base but Loewe also offers alternative setup options, including stylised floor stands, wall mounts and dedicated AV furniture.

Go Loewe One TV