While Aurea and Ambilight entice consumers with the play of light, now Philips hopes to hook users by offering to personalize their TV according to taste, mood or choice of furniture .The idea behind Flavors is simple: a selection of 12 different frames (using a magnetic attach-system) can give this Philips model a totally different look. You can own several frames and change at whim—or buy one in Red Chili to go with that red love seat in your living room.

Flavors family will initially include a 22", 32" and 42" set (features of the top-of-the line include 1080p panel, 30,000:1 contrast ratio, 5-millisecond response time, 500 cd/m2 brightness and a pair of HDMI ports). In the test, you get two frames with the TV.

In the future, Philips hints they may even find a way we can each create our own personally-designed frame. Italy is their test market, while for the rest of Europe will wait until April 2009.

Go Flavors of Philips (Italian only)