LG promotes the high definition of its TVs by scaring customers, shocking them with reality pranks.
Not for the faint of heart, LG makes its point about their realistic UHD displays: in one case by setting up job interviews and treating would-be job applicants to ultra high definition reality pranks.
Or how about another ad where they use their display as the floor in a lift, a floor that seems to disappear under your feet as the lift starts to move…
Yes, some of the “pranked” did not appreciate the LG effort; they often left mumbling something about “too much reality.” Take a look and you’ll see why…enjoy the pain of the pranked and just be glad it isn’t you.
Watch LG Prank, Sample One
Watch LG Prank, Sample Two