The 4K/UHD TV market might get its breakout moment with the 2014 FIFA World Cup-- Sony confirms it will shoot and broadcast 3 matches in 4K resolution for the first time, including the much awaited final at Estadio Maracanã, Rio de Janeiro.
The other matches shot in 4K come from the round of 16 (held on 28 June) and the quarter final (4 July), all part of an effort to "further accelerate the expansion of the 4K viewing experience."
Post-World Cup Sony will use the footage to piece together an Official World Cup 4K Film, which FIFA will distribute online via 4K streaming services. It will also show off snippets of 4K/60P World Cup footage at Sony showrooms and stores-- on capable Bravia TVs, obviously-- around the world.