The Worldwide Developers Conference (WWDC) tends to be more relevant to developers, but that doesn't mean it lacks in consumer interest-- not when Apple revealed its much rumoured music streaming service.
Simply named Apple Music, the streaming service claims to be nothing less than THE all-in-one app for music listening, sharing and discovery. It allows users to stream from most of the iTunes catalog, offers "perfect" curated playlists and features Beats 1, a global 24 hour radio station led by ex-BBC radio DJ Zane Lowe.
As the rumours suggested the service is solely subscription-based ($9.99 monthly), even if the Beats 1 stations are available for free in an ad-supported version. In an obvious dig against Spotify, Apple promises musicians (even unsigned ones) get a fairer deal for their work, and highlights the fact Taylor Swift's music will also available for subscribers to listen to. Less fortunate are users wanting to steam the Beatles, since least according to Bloomberg negotiations are still underway.