IHS reports global Q2 2015 TV shipments are down by -8% Y-o-Y to 48 million units-- the largest Y-o-Y decline in a quarter since Q2 2009 according to the analyst.
Back then the world was going through economic recession, leading to a slump in TV decline. The current decline, however, is caused by the slowing growth of LCD TVs, which account for 99% of all TV shipments.
In a few words LCD TVs have failed to make up for the lost volume of now virtually extinct CRT and plasma TVs.
“2014 was a robust year for growth, with total TV shipments rising 3%, and developed regions growing more than 6%,” IHS says. “This year, however, TV demand is being negatively affected by the current global economic slowdown, particularly the rise in currency prices against the US dollar, which has caused retail prices to increase in emerging markets.”