High Dynamic Range (HDR) TV shipments are to reach 4 million units in 2016 before growing to over 30m by 2020, IHS reports-- but the market for standard dynamic range (SDR) displays compatible with basic HDR formats will be four times as large.
Thus the analyst predicts nearly all the 112 million 4K TVs shipped in 2020 will be HDR-compatible, but only 30% will have "true" HDR performance capabilities. It also says global 4K TV demand should continue growing in 2016, even if overall TV shipments should decline "slightly," leading to concerns of lack of volume growth in the total market and continuous price erosion, particularly in categories such as 4K.
Technologies of the HDR variety promise to improve ASPs and profits, but only if the benefits of such technologies are communicated well to consumers.