You might not know who Brown Bear is, but the stoic ursine mascot of the Line instant messenger is a big name in Asia-- so much so Bang & Olufsen is making a limited edition of the P2 speaker themed after the character.
Line is a very popular chat app in several Asian markets, chief of which being its home Japan. As one might expect from anything Japanese, the app has a number of kawaii mascots (dubbed the Line Friends), who are so popular a merchandise line starring the characters is available in 108 countries. Goods featuring the characters even have a flagship store in Times Square, New York!