The CEA reports 39% of audio-interested consumers say they're willing to step up to high-quality audio equipment-- but are in need of education on what high-quality audio actually consists of.
The findings come as a results of the CEA's latest consumer survey.
The association says manufacturers and retailers are in a position to educate their customers on what constitutes high quality audio-- for instance, 43% of survey participants say FM radio provides "superior sound quality", while 43% describe HDTV audio as "high quality."
Consumers should also do their own in-the-field research, hearing the actual difference between different offerings-- after all, quality audio is as experimental (and subjective!) a field as HD and 3D video technology.
