You might not know who Brown Bear is, but the stoic ursine mascot of the Line instant messenger is a big name in Asia-- so much so Bang & Olufsen is making a limited edition of the P2 speaker themed after the character.
Line is a very popular chat app in several Asian markets, chief of which being its home Japan. As one might expect from anything Japanese, the app has a number of kawaii mascots (dubbed the Line Friends), who are so popular a merchandise line starring the characters is available in 108 countries. Goods featuring the characters even have a flagship store in Times Square, New York!
Brown Bear is the most prominent of the Line Friends, explaining why he gets the rebranded version of the B&O P2. The speaker remains a portable Bluetooth speaker users can control via taps and shakes, but it comes in a special shade of brown and includes a clip featuring the bear's face attached to the lanyard.
The Beoplay P2 Brown Limited Edition is available now in Korea, Japan, China, Taiwan, Hong Kong, and the US. Maybe it will make it to Europe if Line realises we also like goods starring cute characters?
