Fender joins the growing rank of musical instrument companies who want to capitalize on their brand names to enter into consumer electronics.

While a music company like Marshall now has its own smartphone line (with superior audio of course), Fender prefers to launch a line of in-ear headphones, the Fender In-Ear Monitor Series.

Ranging in price from $100 to $500, the five-model lineup is aimed at musicians and other audio professionals as well as audiophiles and prosumers.

“The launch of the Fender In-Ear Monitor Series is an exciting step in the expansion of our product offering,” Fender’s Jim Ninesling. “… We believe serious players and discriminating audiophiles alike will appreciate both the design and performance of Fender IEM’s, setting the stage for further additions to this new line in the future.

Fender is using technology acquired in its 2015 purchase of Aurisonics. Every model in the line features SureSeal tips, a cleaning tool, and a deluxe carrying case. The higher-end models feature 3D-printed Digital Hybrid Technology (DHT) shells, which Fender says “fit 95% of ears like an expensive custom-molded monitor.”

For $500: The top-of-the-line FXA7 features dual Hybrid-Dynamic-tuned Balanced Armature Array (HDBA) drivers alongside a custom 9.25mm precision rare-earth driver, and frequency range of 6Hz to 24kHz.

For $400: FXA6 offers a single balanced armature driver, keeps the rare-earth driver, and a frequency range 6Hz to 22kHz.

For $300: the FXA5 offers dual balanced armatures and frequency response of 19Hz to 21kHz.

For $200: FXA2 offers the 9.25mm rare-earth driver as well as the same bass port and DHT shell s offered in other models-- and frequency range of 6Hz to 23kHz.

For $100: the DXA1 loses the rare-earth driver and DHT shell, and you get a 8.5mm titanium micro driver, with frequency response of 14Hz to 22kHz.

Each model has its own audience target — for example, the FXA2 aims at drummers and bass players and the Fender website has all the details. The line will be available for purchase in March.

Go Fender In-Ear Monitor Series