The TV market is set to return to growth in 2018, IHS Markit reports-- after the decline of 2017, TV shipments should grow by 3.6% in 2018, with an additional 1.4% growth on 2019 shipments reaching 226 million units.
Over 50% of the TVs forecast to ship in 2019 will be UHD models, with the majority being 4K. However, 8K TVs from major brands are to launch by end 2018, kicking off the next wave of resolution transition.
“Growth in the TV market typically is the result of more attractive retail prices for large-screen sizes and the continued commoditisation of 4K resolution, driving TV replacements and upgrades,” the analyst says. “However, this growth through price compression has a negative effect on profits, so TV brands are actively looking for more growth from advanced TV models to improve earnings.”