You are cruising on the high seas in a ship stuffed with 3D TVs... Suddenly, a shout goes up, "Connected TV off the starboard bow..."
..and everyone aboard rushes to starboard and the entire ship starts to tilt dangerously towards the water line, endangering all...
Welcome to the Smart TV Wars.
It's the Age of Disruption. And all the traditional forms of content delivery have been sunk. The web disrupted the news business by firing a broadside volley against newspaper publishers. iTunes fired a shot from the good ship Apple's armoury, blasting the traditional music business model out of the water. The App Store and the humble app torpedoed the packaged software business for everyone. PC gaming is now under siege from disruption.
Everyone in the Age of Disruption suffers from Apple envy. CE companies like Samsung, Sony, LG and others would like to claw back market share, with each introducing app stores that mirror Apple's tried and tested model.
Incumbent TV makers have watched apps...the next-generation of software...already alter the mobile phone business forever (henceforth... the smartphone business.)
That's why LG joining the Net TV consortium is so important.