by Gary Kayye, rAVe Founder
Everyone in ProAV generally makes fun of BOSE Corporation. For years, it’s sold products to consumers without any technical specs, performance details and without any information about how a product it makes is differentiated from another product of a different brand (e.g., Sony, Mitsubishi or Panasonic).
But, there’s one thing we universally love with the BOSE brand name on it: its noise cancellation headphones. No one else makes better ones — not JBL, not Sony and certainly not Sennheiser.
And, for years, we’ve joked that BOSE is “better sound through marketing.”
But, now BOSE has joined forces with companies like JBL, Bosch, Shure, Yamaha and Peavey, albeit indirectly, with its new partnership with Audinate to license the company’s patented Dante media networking technology.