DisplaySearch reports the WW TV market grows by nearly 18% Y-o-Y in 2010, reaching 248m units, even if it expects market growth to hit a sharp decline in 2011-- to less than 4% Y-o-Y.
Flat panel TVs grow by 32% in 2010 on a unit basis, but should decline to 12% in 2011.
DisplaySearch says TV growth slows down in terrritories such as W. Europe, whose flat panel TV installed base reaches over 50-60%. Meanwhile emerging markets are still ripe for sustained growth as they still continue replacing their CRT TVs.
LCD TVs will account for 84% of all TV shipments in 2011, growing by 13% over 2010 to reach 217m units. 50% of LCD TV units shipped this year will carry LED backlights, alongside other performance-oriented features coming in sets of over 40" in size.
Plasma TVs see 30% Y-o-Y in 2010, up from 2009's 1.5%. DisplaySearch says such growth comes from value-conscious consumers, as wel as relatively slow ASP erosion.
Meanwhile 3D TV accounts for 10% of Q4 2010 WW TV revenues-- but should rise to over 50% of revenues and reach 100M units WW by 2014.
Emerging regions (including E. Europe, Middle East and Africa) will have the strongest flat panel TV growth over the next 4 years, which should average to around 17% Y-o-Y growth. In comparison, developed regions will see no growth over the same time period.
Go DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report