Rovi presents the results of a Consumer Mobile Streaming survey at Mobile World Congress (MWC) 2013-- and reveals how more W. Europeans are consuming streaming video on their mobile devices.
The survey covers consumers in Italy, France, Spain, the UK and the US.
In fact, according to Rovi the majority of respondents stream video on mobile devices "at least" 2-3 times per week, and demand more premium video content (mostly TV shows and movies) on mobile devices.
Italy and Spain show the highest streaming frequency, with 73% and 71% of respective consumers streaming video on tablets 2-3 times per week or more. However just 20% of overall mobile users rate the quality of their video streams as "excellent," pointing out an opportunity for new adaptive streaming technologies such as High Efficiency Video Coding (HEVC).