Entertainment consumption grows increasingly sophisticated Accenture reports, with consumers increasingly checking internet-based content on smaller devices while watching the bigger TV screens.
According to the 2013 multi-nation "Video over Internet Consumer Survey," such multitasking takes various forms, and includes books and newspapers-- but overall 90% of respondents watch "some" online video content (such as movies, TV programs and video on demand) while watching TV.
The survey covers consumers in France, Italy, Spain, the UK, the US and Brazil.
“Consumers can’t just watch TV anymore,” the analyst remarks. “The rise in multitasking while watching TV suggests that scheduled programming, also known as Linear TV, may be losing its appeal for sophisticated users, presenting both challenges and opportunities for broadcasters and content providers.”