Indiegogo makes it easier for entrepreneurs to sell smart home products in brick-and-mortar outlets as it announces partnerships with US retailers Target and Brookstone.
The Target partnership involves the showcase of 3 successfully crowdfunded devices-- namely the Oomi smart home control platform, the Nanoleaf voice-controlled lighting kit and the Butterfly wireless home security camera-- at its experimental Open House store in San Francisco.
Meanwhile Brookstone offers "special access to resources and expertise" to products relevant to the technology, wellness, home and travel focus areas. It will also sell 9 crowdfunded devices, such as the Axent Wear cat ear headphones, AIRTAME wireless display device and the Beddit sleep monitor, in a "Funded with Indiegogo" section.