Kaleidescape picks Cheena Srinivasan as its new CEO.
Srinivasan is a founder of Kaleidescape and previously served as the company’s COO and EVP. With over 25 years of experience, Srinivasan has been essential in establishing Kaleidescape as it pioneered the development of movie servers.
Srinivasan steps into the role of CEO at a pivotal time for the industry, says Kaleidescape. The company says while movie purchasing behaviour is shifting away from physical disc ownership toward digital models, consumers continue to demand physical formats--and a large majority haven’t yet made the transition from disc to digital. This, says Kaleidscape, creates the need for a product that caters to both forms of content.
Kaleidescape looks to provide a compelling “digital bridge” that allows consumers to enjoy their physical collections as well as new digital content. As CEO, the company says Srinivasan will focus his efforts on establishing Kaleidescape as the best platform for electronic sell-through by offering the convenience of streaming, the quality of Blu-ray, and a catalogue of titles that is second to none.